H&M Studio

Launching H&M Studio’s spring/summer in-store campaign __

Gathering consumer data with interactive digital clothing selection.

A 360 in-store campaign to promote H&M Studio’s new Spring / Summer collection, engaging shoppers with interactive digital screens for collection browsing and ‘send to changing room’ functionality supported by a range of takeaway print material and in-store POS.

Interactive screens allow for enhanced customer data collection on trends, popular items and spending behaviours, which results in much more targeted advertising campaigns and store layout for future collections.

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