The tradition of the daily routine__
Combining a story of passion, care and history with a new product range for the modern gentleman.
We set out to create an ecommerce experience to support the launch of the new Gentleman Floris range, maintaining the brands historic reputation but targeting a user profile of the modern gentleman. Beyond an elegant UX and integrated video we recreated thoughtful adaptations for mobile and a two click purchase journey to support the time poor modern man.
