H&M Studio.

H&M Studio is the collection of key seasonal pieces, created by its own dedicated in-house design team at H&M. Each season, H&M Studio sets the mood of the moment, presenting directional fashion that’s accessible worldwide.

H&M approached Misfit for a fast paced project to deliver a clean but engaging piece of literature surrounding the launch of their Studio SS15 Collection prior to London Fashion Week.A minimal design approach allows the reader to take in the collection in all it’s glory without being over powered by text or sales information.

To compliment the contemporary and premium feel, we added a countertop display stand showcasing the logo in a bold gold foil.

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